RTOGuardNotes on COD, RTO and real ROAS.
Practical guides for Indian D2C Shopify brands that run ads and sell on Cash on Delivery.
Guide
COD RTO in India: What It Really Costs and How to Cut It
A practical guide for Indian D2C Shopify brands: what COD RTO is, why it happens, how to calculate true RTO cost and real ROAS, and steps to cut it.
ROASHow to Calculate Real ROAS After RTO and Returns
Ads Manager ROAS counts COD orders that never pay. Learn the difference between blended, Ads Manager and real ROAS, with a worked example per campaign.
ChecklistHow to Reduce Fake COD Orders: A Practical Checklist
Warning signs of fake and risky COD orders, what to check before you ship, and what not to do. A checklist for Indian Shopify stores.
Know which COD orders to ship, and which ads really pay.
Install RTOGuard free. Your next COD order gets a risk score the moment it is placed. Start in test mode if you want to watch first.